1) Create a landing page.
A landing page is a one-page website that offers your visitors a
quick peek at you and your small business before they are “overwhelmed”
by your business website. In addition, successful landing pages offer
visitors a valuable free offer in exchange for their name and email
address. Landing pages are crucial to business success because they
allow prospects to connect with you on a more personal level, quickly
highlight the benefits of doing business with you and give your
prospects a small taste of what your small business is all about.
2) Set up complete profiles on your social networks.
If you want your marketing efforts to work, make sure that your
social media profiles are complete. If prospects land on your profile
page and it doesn’t have a picture and contains sparse information, they
aren’t likely to feel any connection with you. You should provide as
much information about yourself as possible. Remember, people want to
get to know you, so give them what they’re looking for.
3) Participate; don’t push.
When marketing on social media platforms, always keep in mind the
80/20 rule. You should spend 80% of your time sharing, answering
questions and interacting with others and only 20% of your time
promoting your small business. If you stick to this rule, you’ll be
viewed as a true participant as opposed to a pushy sales-person.
4) Be consistent.
Social media marketing is all about consistency. It’s extremely
important that prospective clients see you on a regular basis. Exposure
is the key to gaining your client’s trust and eventual business. So, get
on those sites and interact on a daily basis.
5) Create a daily schedule.
If you don’t have a schedule, it won’t take long before you’re sucked
into the “social media black hole.” Determine how much time you have to
devote to your social media marketing and stick to it. If you only have
30-minutes each day, then only utilize three social networking sites
and generate a strong presence on them. I like to use a timer
(honestly!) to keep myself on track; when it beeps, I’m off to the next
site.
Social Media marketing is extremely effective as long as you
understand how to tap into its power. If you implement these five tips
into your marketing efforts, you should quickly generate impressive
results for your small business.
About the Author: Jessica Swanson has helped
thousands of small business owners, all over the world, implement
low-cost, high-impact DIY marketing campaigns. Armed with years of
teaching and a M.S. in Written Communications, Jessica takes complicated
marketing concepts, turns them upside-down, and makes them incredibly
simple and outrageously straightforward.
Known for her energy, passion and “get-it-done” attitude, Jessica
shares her savvy marketing tips through her weekly ezine, blog, podcasts
and videos. To download your FREE Shoestring Marketing Kit, visit:
www.ShoestringMarketingKit.com.
Jessica recently joined the Manta team of industry experts.
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